LEMFI

Case Study

THE CHALLENGE

LemFi needed to reach Pakistani expats in the US, UK, and Canada while showcasing its best-in-class exchange rates and zero transaction fees. But how do you cut through the noise in a competitive fintech space? The real challenge was more than just marketing, it was making expats feel understood.

OUR APPROACH

We took a storytelling-first approach, featuring real LemFi users in a five-part video series. The catch? These weren’t actors, they were real people with no on-camera experience. Our job was to direct them in a way that felt natural, relatable, and emotionally engaging.

THE IMPACT

The result was a series of raw, authentic stories that resonated with the expat community. Not only did these videos strengthen trust with existing customers, but they also drove an average of 250+ signups per video, lowering customer acquisition costs and boosting LemFi’s credibility.

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